Building a Business That Puts People First: Hamed Parnian’s Story

What if construction leadership put people first?

In this episode of The Designer Recruiter, host Esther Echeverria sits down with Hamed Parnian, Managing Director at Vedra, to talk about building more than just spaces—he’s building a values-driven business.

Hamed shares his journey from corporate frustration to founding Vedra, a boutique consultancy focused on trust, culture, and real relationships. He explains how empathy, clarity, and mindset shape everything he does.

You’ll hear:

- Why culture matters more than credentials
- How to hire for personality, not just skills
- Building trust with first-time clients
- The power of branding and authentic leadership

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